it’s all unethical. the business. the model. you drive around. you see a
“for sale” sign. you index it. your algorithm determines its relevance.
you rank. you slap ads on it. you make a few cents per year off that “for
sale” sign and you move on to more “for sale” signs. you find “for sale”
signs with extra information. lists of items for sale. phone numbers.
names and numbers. you index that. you add that to your pile of mastery.
with a billion “for sale” signs you make $10 in a month. your
computerized trolls sort and sift. you don’t know what is happening but
you slap ads on the pile of “for sale” and garage sales and flecks of
text inhaled from drive-by excursions. you don’t know what the
fuck you are doing nor does anyone else, but the ads work, and you drive
on, you pile on. you build on an empire of accumulation, an Everest of
“We index first, you use the lawyers (at your own expense) to ask
questions later.” it’s all coming down. the next empire is akin to the
last: no advertising robots tickling your fingertips. it’s a house of
cards. tumbling down. tumbling down.