This billboard looks like it says “AN-GEVS ARE SCREAAMS ECHOSA NEW WORLDS”, whatever the hell that means. It reminds of when, in 2005, Sony hired graffiti artists to spray-paint images from an upcoming Playstation game on walls around cities like Philadelphia and New York. Backlash ensued but I think it’s reasonable to assume Sony got its money’s worth out of the deal. Maybe this is a similar example of what is called faux-rilla marketing for a corporate product yet to be released.
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